Blog
From the blog
Guides and insights on testimonial video, video marketing, and getting real ROI from every shoot.
Demand Generation
Mastering B2B Demand Generation: Strategies, Tactics and Insights for Growth
Build a B2B demand generation strategy with practical guidance on targeting, content, lead nurturing, channels, measurement, and emerging trends.
Event Video
Conference Video Production: A Guide on Getting the Most Out of Your Conference Video Production
A guide on leveraging impactful conference video production for maximum ROI and audience engagement.
Remote Testimonials
How to Capture Great Remote Testimonials
Learn how to record high-quality remote customer video testimonials with practical guidance on platforms, audio, lighting, framing, and interviews.
Video Testimonials
How to Get Video Testimonials from Customers
Learn six practical ways to request video testimonials from customers, personalize your outreach, follow up effectively, and improve response rates.
Video Production
Mastering Lighting for Testimonial Video Production
Learn how to light testimonial videos with three-point, natural, and soft lighting, plus practical equipment, color-temperature, and setup tips.
Social Media
Top 5 Deliverables That Should Be Included in Microcontent Packages
Discover the top 5 essentials for impactful microcontent video packages, and amplify your brand's reach with The Customer Story.
Video Marketing
The New Traditional Marketing: Why Blogs, Static Content and Ads are Outdated
See why static content and interruptive ads are losing impact—and how video, podcasts, and user-generated content can build stronger connections.
Video Testimonials
Testimonial Video Distribution Strategies: How to Reach Your Target Audience
Learn five practical ways to distribute customer testimonial videos across social media, email, landing pages, sales calls, and case studies.
Video Testimonials
Why Scripts Don't Make Testimonial Videos Better
Discover why scripted customer testimonials often feel stiff—and how pre-calls, research, and thoughtful questions produce more authentic interviews.
Video Testimonials
The Power of Testimonial Videos in Boosting Conversions and Growth
Learn how testimonial videos build trust, overcome objections, and turn authentic customer stories into stronger conversions and business growth.
Video Testimonials
The Power of Video to Craft Compelling Customer Stories
Learn how to plan, produce, share, and measure customer story videos that build trust, engage viewers, and support conversions.
Video Editing
How Great Video Editing Can Supercharge Your Video Content Strategy
Learn how professional editing improves pacing, storytelling, platform fit, and engagement—and use these techniques to strengthen your video content strategy.